Causes

It’s a planned, concerted effort to bring in new members to your organization. Members don’t just find you over time: they’re drawn in, when and how you want them to be.
A drive combines marketing and member recruitment efforts to engage prospective new members, introduce them to your organization, and gain their support. Simply put, it means you’re giving them the extra push they need to decide they want to be a part of your organization. You’ll boost your numbers and create lifelong supporters.

It’s a strategic, coordinated initiative aimed at attracting new members to your organization. Individuals don’t just discover you gradually; they are intentionally drawn in at the right time and in the right way. A campaign merges marketing and recruitment efforts to engage potential new members, familiarize them with your organization, and secure their support. In simple terms, it means you’re providing the extra motivation they need to choose to join your organization. This will not only increase your membership numbers but also cultivate lifelong advocates.